Hey everyone, it’s Coral Xu here, your average American fashion lover running my little blog. But wait, full disclosure: I’m actually a senior exec at SSENSE, spilling the tea straight from the inside. Been digesting this bombshell news myself these past couple days.
Thursday morning hit like a truck – notifications flying, knowing media’s gonna blow it up. My brain went straight to protecting our private shopping clients, prepping FAQs for the team to handle questions, and huddling with managers to check on every single teammate. Only after clocking out, scrolling through old clients’ forwards and overhearing street chatter about SSENSE, did it really sink in for me.
Online’s flooded with business breakdowns already – some spot-on insights, others wild guesses I don’t buy. Scrolling comments warms my heart: folks loving SSENSE’s fashion influence, killer curation, and that seamless site vibe. That’s our core, why we grind here. Fashion’s art, y’all – expressing through designs and outfits. If you’ve browsed, you see we back emerging designers, pick big brands that stand out, aiming to shape cultural trends. Hearing “SSENSE taught me trends” makes me grin for days. But yeah, criticisms hit hard too, and I value ’em. Lately on Xiaohongshu (that’s Little Red Book for us outsiders), team shares feedback screenshots with me – I compile ’em internally for reviews. Not PR, so no public replies, but huge thanks for the real talk.
Post-news, internal chats mirror what you’re all saying online: Nobody wants to lose SSENSE, this trendsetter beast. And hey, if you’re hunting deals amid the buzz, peep the sale ssense section – tons of ssense sale items from fresh drops to unique picks that’ll keep your wardrobe popping.
Quick clarify: SSENSE filed for bankruptcy protection, not going bust or shutting down. We’re operating normal, business as usual. As a fashion obsessive, I truly hope we push through. Call it dreamer talk, but aren’t all us style junkies chasing dreams? Fingers crossed – let’s keep the vibes alive. What’s your take? Drop comments below.
Additionally, I also want to discuss with everyone the question of “does ssense have a black friday sale?”, as many people have asked me about it.
As a total shopaholic who lives for those luxe steals, lemme break down what I’m betting we’ll see based on their killer past sales. Spoiler: it’s gonna be a winter wonderland of deals!
When Does It Kick Off & How Long?
Buckle up—the big Black Friday bash drops on ssense.com Friday, November 28, 2025 (yep, actual BF day). But girl, it’s basically their “Winter Sale” marathon that drags on way past Thanksgiving, often through December. Deals get even juicier around Christmas, so if you’re patient (or stalking your wishlist), wait it out for those extra slashes. Pro tip: Sneak peeks start a week before Turkey Day with early birds up to 50% off to clear space.
How Deep Do the Discounts Go?
For fresh FW25 drops? Expect up to 60% off on tons of goodies right outta the gate. By Christmas or New Year’s fire sales? They crank it to 70% on select stuff. “Everything else” zones (home decor, basics) hit 50-60% easy. Deeper 70-80% cuts? Mostly on oldies, low-stock, or meh-demand items—not fresh FW25 at launch, tho.
What Brands & Categories Slay the Sale?
SSENSE loves hooking us up with high-end icons like Alexander Wang, Acne Studios, Balmain, Lanvin, Thom Browne, Opening Ceremony, and Sophie Hulme. Throw in trendy cult faves for accessories, outerwear, and denim. Hot spots? Shoes, bags, coats—duh, everyone’s eyeing those. Knitwear, sweaters, tops? Deeply discounted. Basics like tees and small accessories? They vanish fast with early/big cuts.
Real Talk: 2024 Sale Gems I Snagged (or Wish I Did)
- Loulou Studio Borneo coat: $745 → $671 (Cyber Monday magic).
- Frankie Shop Rafaela padded knit sweater: $275 → $223.
- Jean Paul Gaultier tartan midi dress: $840 → $731.
- By Far Stevie kitten heels: $630 → $422.
- Adidas x Off-White Samba kicks: $250 → $188.
- Aeyde Valerie slingbacks: $425 → $340.
- Staud Taru bag: $395 → $296.
- Balenciaga XS Le Cagole bag: $1,790 → $1,074.
- Fear of God Essentials gray long coat: $300 → $90 (insane!).
- Acne Studios navy track jacket: $750 → $518.
- GANNI gray parka: $265 → $125.
- Maison Margiela Tabi ankle boots: $1,420 → $497.
Mark your calendars, babes—SSENSE Black Friday is my Super Bowl. Who’s shopping with me? Drop your must-haves below! 💃🛍️